Sunday, September 11, 2011

Must Watch Shows Tonight: Navya and Na Aana Is Des Laado



In tonight's episode of Na Aana Is Des Laado, the story shifts to Veerpur.The suspense revolving around Anjali finally gets cleared up.Bhanu tries to take advantage of Jhanvi, and Ammaji's son throws her out of the house.So tune to Colors at 10.30 pm tonight.

Navya



Both families are at home in Kanpur where they have a major showdown.Navya promises her father that she will end it all with Anant,while Anant tells his mother that he can never end it all with Navya.Back in Mumbai, Navya speaks to Anant on the phone,and they decide to meet in the college.To know what the couple has decided , dont forget to watch tonight's episode on StarPlus at 10.pm.







Baba Aiso Var Dhoondo( Imagine TV)- Bharti goes to an ashram and finds someone who gives answers to her questions.




Saware sabke sapne Preeto- Preeto's family goes to Dhruvs house with Ishu's proposal.






Dharampatni- Catch Mohan find out his marriage being fixed with Kastur during their childhood. How will Mohan react to this? 



Navyanka and Niharika
Rangmunch.Tv










Saturday, September 10, 2011

Fida's Corner: His Wife, Mrs. Khurana!!! (Chapter 15)



CHAPTER 15
He woke before her the next morning, his arms still wrapped around her, holding her close.  Easing away, he stood and looked down at her for a moment; the dark shadows under her eyes didn’t detract an iota from her beauty.


The memories of how he had hurt her with his arrogant assumptions that he knew the truth of their relationship tormented him; for a few moments, the temptation to kiss her awake and then beg her to love him again teased at the edges of his mind, before he was hit by the realisation of how he had wronged her all over again.

She had loved him.  He accepted that now—somehow, despite the torment caused by his brother, Geet had loved Maan Singh Khurana.  And he had loved her too; if he had fallen in love with her now, after starting their current relationship convinced that she was a manipulative fortune-hunter, then of course it was clear that he could (and must) have done so in the past, when there had been much longer for his emotions to deepen. 

The only question in his mind now was how deeply he had hurt her; his questions, his coolness, his desire for an emotionless marriage of convenience- these would all have been deeply hurtful to anyone who loved, let alone one who had already been through so much.

He turned away, leaving her to sleep for as long as possible- she had lost too much sleep already because of him.   The sun was just beginning to appear over the horizon, the bright rays of light diffusing through the morning mist to give the sky a hazy appearance, masking the view that normally engrossed Geet.  Standing in her favourite spot, he looked into the distance, wishing that he could see the answers he was looking for written in the clouds.

After ten minutes, he shook himself and told himself not to be even more of a fool.  His convoluted thought processes were what had led him to hurt her so much; well, now it was time to turn his powerful intellect (love hadn’t humbled him!!) to the task of winning her love again.




Two hours passed before Geet awoke; the early morning haziness had given way to a bright cloudless sky when her eyes slowly opened, as if she was fighting against re-entering the waking world.

She sat up, joined her hands in a brief prayer then started to get out of the bed; it was only then that she noticed the silent figure standing at the window.
                               
“Aap?” “You?”

She froze, clearly apprehensive about what his mood would be that morning.

The change from the brave Geet who hadn’t hesitated to stand up to him at the office was almost painful; even if love hadn’t made his heart ache at the sight of her uncertain expression, the warrior in him would certainly have lamented the sight of a worthy opponent brought low.

“Geet, tum theek ho?” “Geet, are you alright?”

A nod was her only response, though he saw her looking at him as if to trying to judge what he wanted from her

He couldn’t stop himself from letting a little of his rage show though.  “Agar tum chaho, to main Bobby Saxena ko uski ghalti ka ehsaas dila sakta hoon.  Usski himmat nahin hogi kissi aurat ko bina ijaazat choone ki.  Agar tum chaho” 
“If you want, I can ensure that Bobby Saxena understands the gravity of his error.  He’ll never dare to touch a woman without her permission.  If you want”

For a moment, her eyes glinted with pleasure at the thought of her harasser being shown the error of his ways.  He could almost see the image of the woman who had charged her brother with attempted murder superimpose itself onto the Geet sitting in front of him as, for just one moment, she struggled with the desire to continue the punishment she had started yesterday.

But common sense prevailed; after a moment, she shook her head “Nahin; there’s already enough scandal surrounding our marriage, I don’t want to give the gossip-mongers even more to talk about”

Her eyes glinted before she spoke again “waise, mere khayaal se woh aapki baat itni aasaani se nahin bhoolega.  Mujhe to laga aap sach much usska dil kaccha kha jayenge”
 “Still, I don’t think he’s going to forget what you said in a hurry.  I thought you really were going to eat his heart raw”

Smiling, remembering the killer heels he had noted last night, he said “I think the scars on his face and the hole you drilled in his foot will be enough to remind him not to cross our path again”.



Their eyes met and held as they shared a brief moment of camaraderie filled with satisfaction, before she seemed to recollect who she was talking too; her smile faded as she said  “Woh yeh baat phelayega to nahin?  Dadi ko agar pata chala to........................”
“He won’t spread this around will he?  If Dadi were to find out........................”

Reassurance wasn’t something he was particularly good at giving. But he tried “Geet, tum pareshaan mat ho; usski himmat nahin hogi ke woh meri biwi ke daaman pe keechad uchhale”
“Geet, don’t worry, he won’t dare to try and create a scandal about my wife


Their eyes met again, the air suddenly filled with tension as his words echoes through the room.  It was the first time he had claimed her like that; “meri biwi“my wife” spoken with possession, with pride and honour and respect all bound together with an absolute branding of her as his.  She looked shocked as the sound of his words resonated through her, leaving him cursing inwardly at the thought that he had showed his hand too early.

“Khurana khaandaan ki bahu pe koi ungli nahin uthayega, Geet”
“No one will raise a finger to the daughter-in-law of the Khurana family”

He turned towards the window again, hoping that she would understand that he wanted the matter closed.  He was conscious of her questioning gaze, but he ignored it, instead changing the topic completely when, after a moment, he spoke again.

“Geet, office mein ek do kaam hain, main thodi der ke liye jaaoonga.  Tum agar chaho to chal sakti ho mere saath, then we can go and have a look at Prashant’s site together.  That project is progressing well, I thought you might like to see what your ideas look like in the flesh”
“Geet, I have a couple of things to do in the office, so I’m going to go in for a bit.  If you wanted, you could come with me, then we can go and have a look at Prashant’s site together.  That project is progressing well, I thought you might like to see what your ideas look like in the flesh”

A blush of pleasure rose on her cheeks, chasing away the pallor of distress. 

“Main bas thodi der mein tayyar hoti hoon, I would love to see the site.  Prashant has been keeping me updated, but photos aren’t the same as seeing what it really looks like.”
“I’ll be ready as quickly as I can, I would love to see the site.  Prashant has been keeping me updated, but photos aren’t the same as seeing what it really looks like.”

As she turned to get out of bed, she missed the way his eyes suddenly flashed with a rapidly-suppressed anger- so Prashant Kelkar had been staying in contact with his wife, had he?  He’d have to deal with that later; for now, he had the prospect of spending a day with Geet, away from familiar surroundings.  It would give him a chance to try and break through the barriers she had erected between them- the thought that he had been the one to initiate the creation of those barriers was almost painful.





Just Dance: The Weekend Dhamaka!!!

This week will witness something different, something outstanding and something no one could have ever thought of…




 
Gaurav Gera and the show host Ayushmann surprised everyone with the magic of Madhuri Dixit’s - choli ke peeche kya hai, Hema Malini’s – Jab tak hai jaan and many such beautiful performances put together on the set of India’s mega dance reality show Just Dance on STAR Plus. While Gaurav looked as beautiful as ever Ayushmann did try to match up with the beauty but ended up being the beast spreading laughter on the set.



While everyone has been going gaga about the fabulous performances of the contestants on STAR Plus’, Meher Mullick’s makeover for her performance made everyone had goose bumps from the time she walked out of her vanity. Hrithik, Farah and Vaibhavi were left speechless seeing the “ghost stories” get up of Meher and thoroughly appreciated her performance. 







But while all the contestants are gearing up for the finale of the India’s mega dance reality show Just Dance, Swarali who is one of the most promising contestants on Just Dance injured her foot very badly during her performance. The injury was so severe and she had to be rushed to the hospital immediately. 

Vaibhavi Merchant, who has always been extremely concerned about all the contestants’ fitness and well being rushed to Swarali immediately to ensure that she was fine and taken care of by the crew.


Catch all the fun and frolic on ‘Just Dance’ every Saturday to Sunday at 9pm only on Star Plus!


Edited by:

Swati Ghosh
Rangmunch.TV

Friday, September 9, 2011

"Know It All" with Mr. Vivek Bahl !! (Contd.)



Part 2



Rangmunch.TV: How different is the story telling been over a decade now? We still remember very fondly a Hum Log or a Buniyaad, and when we talk about comedies, we still think of Yeh Jo Hai Zindagi, Dekh Bhai Dekh. In the recent times, why don’t we have shows that have the potential to be remembered fondly even after ten years?

Vivek Bahl: There are few things that contribute to our nostalgia. Firstly, during that time, there was only one show and all of India was watching it. If you actually see Hum Log today, you will realize how poorly written it is when compared to the shows written now. Even the plots were hackneyed.

Secondly, the competition today is high, options are more, and our memories are short-lived. It is difficult to remember what is going on at 9 o’clock tonight on five channels and all of them are doing pretty well. I think the writing quality has improved now but it is difficult to hold viewers interest when there are four other shows you can watch at the same time.

Another major contributing factor is that they were doing shows for one episode a week so they could write and shoot better. They had one entire week to write an episode while we have 5 episodes to write in a week since we are doing shows that are 5 days a week where the story needs to progress at a faster rate. Yet, we shoot much better, infact, everything is better compared to earlier days.

There were better Directors and Actors then. For example we had a top director like Ramesh Sippy directing a television show, Buniyaad, which is hard to imagine today, especially since it involves directing a show 5 days a week. Talent is much less in the market and they are divided amongst all the channels. I can understand the actors’ problem too where they get tired working 6 to 7 days a week. Today the industry is much tougher than before.

I think we have a tendency to romanticize the past that is another reason why we are still nostalgic about Hum Log or even Mahabharat. We are trying to create a new Mahabharat, which is something am currently working on for Star. It is written very differently.

Rangmunch.TV: Pratigya started as a show that was to fight eve teasing and harassment, but ended up becoming a show where the victim married the harasser? What is the logic behind showing something like this?

Vivek Bahl: Since I haven’t been with Star on the content for some time now, I don’t know where the story is headed right now. We were trying to tell a story involving a girl from an educated middle class family, struggling today in India, and a guy from an uneducated family having much more money because of his contacts, and muscle power. Despite that, for me, he is not a bad guy and neither is his father a bad person even though everyone thinks he is one. The father loves his son a lot and the guy has turned out the way he is due to the way his parents have brought him up in an uneducated society.

The message primarily is about finding education even though the promotion has been about eve teasing, which was designed, keeping in mind the factors that sell in a show. The larger part of Pratigya message is the importance of education which I think is the track they are coming to right now where the husband is trying to work, learn, and study and make something out of his life contrary to what his family has brought him up to be. Through the influence of an educated girl, he is trying to make himself worthy of her. I am saying that money is not everything.

Rangmunch.TV: In an ideal scenario a girl like Pratigya will never marry a guy like Krishna under the circumstances in which he forced her to get married.

Vivek Bahl: I agree, it can be seen as a wrong message, but we had a larger right message in mind. That was tricky for us to pull off as to why she should marry him. At that time, we were clear that whatever he was his love for her was pure. He was bad in the way he had been brought up, he had an attitude and all the wrong habits and everything, but at his heart, the reason why women liked him, was because he always knew that he loved her in a pure manner. He is now learning to make himself better through her love.


Rangmunch.TV: How do you re-invent yourself every now and then to avoid being predictable?

Vivek Bahl: Re-inventing is going to be a key going forward. Few years ago, the channels were very clear about it – Zee had grounded content, stronger subjects worked for Colors, Star Plus hosted shows with subtle subjects that were more emotional and no high drama. But things are changing and they need to evolve beyond this. Star Plus learnt its lesson when colors went ahead of us. We created a Pratigya, a hard-hitting show. We went beyond that and created a saas-bahu saga like Saathiya, which is presently the number one show. Because we wanted to have variety, we created a next version of Yeh Rishta, since it had become old and there was always the danger of someone coming and hitting it. We came up with Navya. Our experiments like Maryada, an edgy show, Kali, a stronger show haven’t worked to that extent. That is okay as long as we continue to experiment. I feel like other channels are still struggling with their vision. No new thoughts coming up and they have become more of followers. It is important to get into the depth of the characters instead of just trying to copy some show.


Rangmunch.TV: Ten years ago, Tara and Banegi Apni Baat, the shows that you started with were bold concepts. Were you apprehensive about breaking the mold when you shifted focus from bold concepts to daily drudgeries in an individual’s life albeit in a lavish manner, as in simple shows like Yeh Rishta? Did it ever occur to you as to why would viewers want to see a show where they get to see the same thing that they are doing in life?

Vivek Bahl: That is an interesting thought. But I thought they would be interested because they are tired. The viewers from those days to this day have changed. At that time, we did not have options for internet or going out, we used to sit and watch television together. We do feel the content was better. Those kinds of viewers have much more to do in life, they don’t have time to watch television, at least no Hindi shows, and they have many other channels to watch.

Rangmunch.TV - What is the sequence you follow once you pick up a concept for the show? Does the production house take it to a channel or vice versa? On many discussion forums, there are debates about how channel did not allow certain things that a production house was keen on. So, what actually happens when a concept is born?


Vivek Bahl: It works either ways. We came up with the concepts for Saathiya, Yeh Rishta, and Navya. So, we went out and looked for a suitable Producer and then we gave them the concept. We took the concepts for Pratigya, and Sasural Genda Phool from the Producer. It works both ways but eventually it is true that the channel has the final say in where the show is heading. At least in Star we believe it. We do listen to the Producer and see what point of view they have on a show but we have the final say because we know as a vision, as to why we are doing a particular show. The producer or the writer who may keep changing might not be as close to the vision of the show, and which track you would do and not do for that very same reason. For instance, they may come up with a dramatic track for Yeh Rishta but we may feel that it is not within the genre of the show; so we will have the right to veto, saying we don’t want to do it.

Rangmunch.TV: What is the reason behind airing Maha episodes?


Vivek Bahl: It is more of a promotional strategy to increase the reach of the show. For example, you have Navya on Colors & Uttran on Star Plus, both running in the 10pm slots, Monday to Friday. Therefore, a viewer of Uttran will not watch Navya & vice versa. However, when we air a maha episode of Uttran on a weekend, there is a possibility that a viewer of Navya might watch that episode & take a liking towards the show & may look forward to watching the next episode on Monday.


The last part of the interview will cover details about TAM, TRP, DVD releases, etc. So keep looking for this space to “Know it All.”      

Interviewed by:
Niharika Vidya Sagar
Swati Ghosh

Edited by:
Neeraja Unni

Humse Hai Life: U Wanna Fight!!!




Who says women are weaker sex? In today’s world…NO WAY!!!
Channel [V] has launched a new serial titled “Humse Hai Life” that revolves around a young girl trying to make a mark in the so–called man’s sport - BOXING .The central character is named Sia, played by Abigail Jain.

Abigail Jain, got her first break with Balaji Telefilms and she has attained a lot of success in the television industry. She played the lead role of Kakoon in Balaji Telefilms serial ‘Kya Dill Mein Hai’ telecast on 9X. She has also acted in shows like ‘Tujh Sang Preet Lagayi Sajna’ & ‘Sajan Ghar Jana Hai’ on Star Plus and ‘Dil Se Diya Vacchan’ on Zee TV.

Sia hails from a small locality in Delhi called Adarsh Colony. She dreams of becoming a successful boxer just like her father. All her passion is focused on excelling in boxing. She gets into Elite school after acquiring a scholarship. Coach Karanveer played by Ankur Nayyar not only trains her but also makes her believe in herself and aids her in reaching her goals. Presently, the story revolves around her struggles in getting herself accepted in her new environment. Raghav, the male protagonist of the show played by a newcomer Himansh Kohli, is one of the reasons for her troubles.
                           

The concept of the show revolves  around the fact that how women have to toil harder to gain a certain footage in the hard driving world where men makes the rules. The channel identified with the concept and gave this show a prime slot of 7.30pm IST. Infact “Dil DostiI Dance is also from the same bracket and Production House and is the highest rated show on the 7pm slot.

Channel  [V] has now 2 shows back to back from 7-8 pm Monday to Friday. Lets welcome Sia, as she is ready to face the world all by herself in “ HUMSE HAI LIFE “ on Channel [v] weeknights at 7.30 pm.


Edited by

Navyanka
Rangmunch.TV

Thursday, September 8, 2011

"Know It All" with Mr. Vivek Bahl !!





Television shows today are so much a part of our daily lives that we can’t imagine a day without them. As long as you watch a show, you become a party to the story and get as involved as the characters. Sometimes it is hard to tell what is real and what is not. 



Television has undergone several phases of metamorphosis and through every phase, it has looped in various kinds of audience within its fold. So what is it that makes a show work? How do Channels take a call on what the audience wants to watch? Once on air, and once it becomes popular, what are the other factors that drive a show? So many questions run through the mind of an audience to whom a show is beyond half an hour of mere entertainment or a habit. 


Rangmunch.TV connects its fans with the makers on a regular basis, but this time we bring you some answers to questions that perhaps have always been plaguing your mind, but you have had no answers to. 

Vivek Bahl, who had earlier worked with Star Plus as the Executive Vice President and is  now associated with the launch and setting up of Mahua Channel, shares the many what, where, how’s and why’s of daily soaps. 

We take you through the answers, from the point of view of the shows he has been associated with, so that it is easier for you to understand the other side of the story.

Part 1

Rangmunch.TV: Yeh Rishta Kya Keh Lata Hai has had a successful two year run, and is a show that is known for its close of real life feel. What prompted you to make a show like that during a time when high voltage dramas were the order of the day?


Vivek Bahl: Recently, I have tried to work on shows that are little more relatable to people. We try and now write characters and situations that are not exactly over dramatic like saas wanting to push the bahu off the cliff, bahu falling down and people thinking she is dead and she coming back alive with a different face. That kind of drama has slowly gone out of fashion. I don’t believe in shocking viewers. They do not like to be shocked anymore.

I wanted to make Yeh Rishta with large sets, glamorous costumes, good-looking people, and new actors since I don’t believe in stars. When you see it for a month or two, you will realize it is different from other shows due to the subtlety in the writing, wherein I like to slide in a message under the garb of it looking the same. Viewers tend to reject the message if it is done in an obvious manner.

Yeh Rishta is about a small town Indian girl and her journey from college life, being engaged to be married, to getting married. We wanted to show bit of pre-marriage phase of a girl, her college days, and her marriage and how she adapts to a new home and surroundings, leaving behind her house and friends. We focus on the littlest things in this show instead of any high drama. At the same time, for the girl everything around her is high drama.

Biggest high point in the show was Akshara’s marriage which we did over many episodes, but the biggest issue for her during the marriage was that her hair would go wrong and not something like will her marriage get called off. Because that is not every girl’s issue. It is more about how perfect she should look at her wedding. We made it an issue about her clothes and her hair, which got us high ratings because people just related to that kind of drama. The TRPs started picking up during those days and people started understanding that this show is different from the shows you regularly watch.

That it worked is better for us; if it had not worked, it would have remained just an experiment that had not worked. Lot of what you see in the show is due to the research we did among young unmarried and married girls across India. We collected information about what they like, their day-to-day issues, and we actually used these small issues one by one in the show. So its not a major issue-based show unlike others. It is a regular show about the journey of a regular girl.

Rangmunch.TV: Saathiya turned out to be a dark horse as it emerged a winner despite being placed at an early 7 PM slot. What do you think makes the show click with the audience and get numbers?

Vivek Bahl: We wanted to do a “Saas-Bahu” show and thats how the concept of Saathiya was born. We initially struggled with three writers before the show came on air. We wanted to create a fun element within the Saas Bahu drama and move away from the regular stuff we had already watched. Hence, we created the fictional characters of two cousin sisters Raashi and Gopi who are opposite to each other. They eventually get married to two brothers of the same family Ahem and Jigar, who are also very different from each other in character and nature, both the girls, get mother in laws who are also opposite to each other.
You can create formula based shows but it is extremely important that your characters are not stereotyped and predictable. It is more interesting to watch a show when the characters are not completely black or white. For example in Saathiya you will see that Kokila has her good points too while Raashi is not completely bad. She has certain amount of innocence associated with her character. She is childish. It is important to remember that there should be an element of surprise associated with your characters and consistency in the way they are portrayed.



Rangmunch.TV: So what makes Yeh Rishta Kya Keh Lata Hai score over Geet and a Navya over Dill Mill Gaye or Miley Jab Hum Tum?


Vivek Bahl: In Television, it is really difficult to pin down why something works and why it doesn’t. Having worked in the television industry for so long, I have been trying to understand it through research.

There are two different ends to it – Shows like Dill Mill Gaye and Miley Jab Hum Tum work because it gets maximum hits on Youtube but we have to balance it off with what gets us ratings. Lots of people wonder why Bidaai or Yeh Rishta does so much better than these shows. It is fair to have that view because we live in a city, we hang out with a certain kind of crowd who think all of them who we know watch the same shows we do like Geet or Dill Mill Gaye yet the ratings are so low.
This is where the other end comes in – it is important to understand that there is whole different India out there which has a very different culture, wherein the women folk can neither afford to nor do they have access to malls and the likes, so they remain at home during the evenings. Those are the kind of people who are going to watch these shows a lot. This is the reason why, at the same time, I wanted to do a show like Saathiya, a new kind of saas bahu show with smaller day-to-day issues.  Because, firstly - on a channel like Star Plus we wanted to have all kinds of shows and secondly - Saas Bahu had become a bad word, but there are many people who are still interested, and am talking of people who haven’t had access to television or cable till few years ago, when Kyunki Saas Bhi Kabhi Bahu Thi was aired. There have been new television viewers in India since then.
Moreover, people who want to watch more evolved, younger content like Miley Jab Hum Tum are those who have access to net, who can catch it on Youtube or even catch repeats after midnight if they want to. They have many options whereas there is a whole other universe with people who do not have other means of entertainment. It is about creating a balance.  


Rangmunch.TV: Tell us something about your most recent launch Navya that came in after the launch of the new slogan Rishta Wahi Soch Nayi.
Vivek Bahl: Navya is a younger version of Yeh Rishta. It has a similar pattern but is more evolved as a story. It is again an experiment.  Unlike other shows, which are set in small towns, story of Navya is based in Mumbai. It’s on Star Plus where we haven’t done a college based show for very long time now. But we want the parents to watch it equally to increase our ratings since it’s a Star Plus channel which is a mass audience. The thought was to get the parents to watch it as concerned parents – Oh God is this what our kids might do at college? Are we guiding them right or wrong, where should we step in, and when should we back out? Even though it looks like its about romance and youngsters, it is actually more about parenting and that its okay to trust your kids to do the right thing in life as long as you give them the right upbringing.



If you try to hold them back too strongly then they will go the opposite way, which is portrayed through the boy’s family, an extremist conservative family in the show. We have also tried to show many families projected as perfect family doing puja-paath, and ghoonghat, very traditional yet not overly done but still shown as an ideal family. Very subtly, without having people react to it, we are actually showing it as a wrong family. We turned around the formula of an ideal family and as we go along the show, we are going to be saying that it is not a good idea to be so traditional and stuck in what India was, and what we are. It might actually push our kids in the wrong direction. As Navya’s family, which is shown to be liberal, trying to find a right balance and where to draw a line, we need to evolve and move ahead with the times without fear of losing our culture.

I believe that every show should strongly resonate a message however subtly it is portrayed. It is important to see that message come through at all times during the show. For instance, Yeh Rishta is always in that space of a girl trying to find a balance in the family. Somewhere in the show, there is a larger thought in that when a husband and his family accept her into their family, they have to realise that she comes from another family and they have to give her certain time and openness to find a balance. It is a clear indication that Yeh Rishta’s message keeps coming through no matter what the track.
Sadly, several shows bring up big issues to begin with and then completely end up doing the opposite for the sake of drama or temporary ratings. By doing so, they mostly end up giving a message contrary to what they set out to give.



Rangmunch.TV: What do you think of a show like Geet that started off with a very strong social message but went to become only an out and out love story eventually?

Vivek Bahl: I am no longer a part of Geet. I was part of the show only for initial 3 to 4 episodes and I honestly do not know where the story is right now. So, it is tough for me to comment but I know that the show started with a strong message, which didn’t work. So due to channel compulsions, it had to change. It started working, at least in the Star One space, when they got Geet into a city and began concentrating on romance.

Unfortunately, this short-term strategy does not pay off in the long run. A show needs to have a soul, which has to be kept consistent along with the characters that people have connected with, throughout the various changes in the story. Take shows abroad like ‘Friends’ or ‘Sex in the city’ or even for that matter, Archie comics. You cannot have Archie starting to behave like Reggie. If that happens, people will neither like it nor relate to it anymore.                            
                                              
Rangmunch.TV: How do promotions of the shows work? Is there a deliberate attempt to use excessive promotion for certain shows over others? For eg. Bebo was promoted every 5 mins on most channels before its launch while the promotion for Iss Pyar Ko Kya Naam Doon or Diya aur Baati was low-key compared to other shows.
Vivek Bahl: In fiction, it is not about one episode, even if people do not watch the initial episodes, they may find a tenth or a twentieth episode better, the story will evolve and may kick off after 20 episodes. Hence, it is more word of mouth promotion that bodes well for such shows where people like the show and recommend it among friends and family. Fiction has the space to grow slowly and draw a larger crowd over a period of time especially by promoting the high points of the show every month or two. I personally feel it is wrong to promote it all at the beginning as people tend to develop too many expectations from the first episode that may not be met as the story take time to evolve.

For non-fiction, the format is different. It is a short-lived show with only 13 to 15 episodes so you need to bring in people right at the start to sample it. If you don’t then it becomes a problem, as it would be too late to get them to watch it in the second or third week. Here promotion plays an important role to hook the viewers’ right at the start.


Remaining parts of the interview will cover details about TAM, TRP, DVD releases, etc. So keep looking for this space to “Know it All.”     
Interviewed by:
Niharika Vidya Sagar
Swati Ghosh
Edited by:
Neeraja Unni

Wednesday, September 7, 2011

Must Watch: Maryada & Navya

Both Maryada & Navya are going through very high drama & have left the viewers anxious.



Some truths are not only bitter but when unraveled creates a havoc. This is exactly what the viewers have witnessed in the last few episodes of Maryada. The revelation of Gaurav's gay status has not only shaken his father DIG Brahmanand Jhakar, but also shocked Roshni Devi, the minister, who learnt the truth about her own son  Karan being gay too. The truth turned into a nightmare when Brahmanand Jhakar accidentally, in his moment of rage, shoots Vidya instead of Gaurav.

Yesterday we witnessed the pain n helplessness that both Devyani & Roshni Devi were going through. As mothers they both were concerned about their son's well being & would do anything to save them from getting humiliated & ridiculed by the the society.

However, amidst all this Vidya has been battling for her life & yesterday she finally gave up & breathed her last. So has Vidya's life's journey come to an end? Will this accident impact Gaurav & Karan's relationship? Will the Jhakar family know the truth behind the shoot out? Will Gaurav sue his father DIG Brahmanand Jhakar for his crime? 



On the other hand Anant & Navya's excitement to meet at the wedding after a separation of 6 weeks turns out to be disastrous since Navya's father now gets to know about Navya & Anant's relationship. The precap last night showed Navya's father walking up to Anant's father with an intention to talk him. So will Navya & Anant's relationship come out in the open before both the families? Will the families accept their relationship or will they part ways?

To get answers to all your questions watch the forthcoming episodes of Navya at 10pm & Maryada at 11pm only on Star Plus.


Swati Ghosh
Rangmunch.TV